What is a User Persona?
Every business has its own target users. These target users are segregated into groups that has similar interests, goals and concerns....
Akanksha Singh
Apr 28, 20232 min read
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Empathy — The Most Important Quality Of A UX Researcher
With so many people living on this planet, we have diverse perspectives and opinions, yet we are so well bonded with one another. We...
Akanksha Singh
Mar 12, 20232 min read
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A Quick Guide to User Experience Research
User Experience has been a buzz word in recent years but what exactly does that mean when it comes to Business? As the term ‘User...
Akanksha Singh
Mar 12, 20232 min read
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